Published on March 10, 2010 at 4:04 AM
By launching Sona, the Sonova Group is introducing a novel business
concept combining a specialized product portfolio with easy fitting and
simplified logistic processes, which are unique in the industry. The new
brand broadens the portfolio of the established hearing solutions of
Phonak and Unitron and is aimed at the market segment for
mild-to-moderate hearing loss. It features mainly the integrated service
concept providing audiologists with new opportunities to make their
hearing solutions more accessible to consumers.
“Consumers benefit from the immediate availability of tailored hearing
solutions and straightforward access to their first experience of
improved hearing – a key factor in successful fitting and in the
subsequent decision to buy.”
“With Sona products, we are offering hearing specialists optimized and
simplified online ordering and storage processes that are unique within
our industry,” said Valentin Chapero, CEO of the Sonova Group.
“Consumers benefit from the immediate availability of tailored hearing
solutions and straightforward access to their first experience of
improved hearing – a key factor in successful fitting and in the
subsequent decision to buy.”
Two types of products are available under the new brand: “Sona:vogue
micro” is a high-tech device worn behind the ear and “Sona:vogue intro”
is the corresponding in-the-ear solution. Both product types are
available in three different price/performance categories.
Following its successful roll-out onto the Belgian market, Sona will now
be launched progressively in selected European countries and in the US.
Source Sonova