In an effort to educate parents about the need to protect children's eye health, Prevent Blindness America, the nation's leading volunteer eye health and safety organization, and Real Kids Shades a leading manufacturer of quality eyewear for infants and children, are teaming up to ensure that 5 million children have healthy eyes for healthy futures. The joint effort supports "Star Pupils," a national program of Prevent Blindness America designed to arm parents with the information they need to help their children achieve a lifetime of healthy vision.
To support this effort, Real Kids Shades has designed a Star Pupils-branded pair of 100 percent ultraviolet (UV-A and UV-B) protective sunglasses with a percentage of proceeds from sales donated directly to the children's vision education initiative. The frames come in size 0-24 months in either pink or blue.
"Real Kids Shades is clearly committed to children's vision health and eye safety and the company has made it its mission to help provide parents with a quality product that helps protect the precious gift of sight in our children," said Hugh R. Parry, president and CEO of Prevent Blindness America.