AMA President to unveil multi-million dollar ad campaign

Today, the 21 percent Medicare physician payment cut goes into effect, leaving health care for seniors and military families in jeopardy. On June 3, AMA President J. James Rohack, MD, will hold a telephone news conference to unveil a multi-million dollar AMA ad campaign urging Americans to call their senators to help avoid a Medicare meltdown.

“Last week, the U.S. Senate headed home for vacation knowing that America’s seniors are on the brink of a Medicare meltdown,” Dr. Rohack said. “Senators left Washington with unfinished business, and now a steep 21 percent Medicare physician payment cut that will hurt health care for seniors’ and military families begins today. Senators need to hear from people in their home states to avoid a health care crisis caused by the Senate’s inability to take action on this critical issue.”

“The AMA will not sit silent while Senate inaction guts Medicare’s physician foundation,” said Dr. Rohack.  “On Thursday, I invite news media from coast to coast to join me for a live telephone news conference to discuss the crisis – and what must be done to fix it. I will provide details of a brand-new multi-million dollar AMA ad campaign and share results of our latest physician survey on the Medicare cut’s impact on patients.”