Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl's Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce a continued partnership with amfAR, The Foundation for AIDS Research.
HIV/AIDS awareness has long been at the forefront of Kiehl's philanthropic efforts, and through partnerships with amfAR, the Magic Johnson AIDS Foundation, and YouthAIDS, Kiehl's has proudly donated more than $1,000,000 to the cause.
With the mission to heighten awareness, and raise funds, for amfAR, the company is embarking on the inaugural Kiehl's LifeRide for amfAR, a six-day charity motorcycle ride – from August 2nd – August 7th – along the California coast. With eight stops along the way, featuring fun events and celebrity hosts (such as R Gang Eatery Owner/Executive Chef, Rich Sweeney in San Diego, Cheyenne Jackson of Glee and 30 Rock in Santa Monica and a surprise guest in Westfield Topanga) Kiehl's will make donations at each – totaling $60,000. In celebration of LifeRide, Kiehl's will also introduce a Limited Edition Ultra Facial Moisturizer SPF 15 version (featuring a specially-designed motorcycle and flame motif) of its customer favorite, with 100% of Kiehl's net profits from the sale of this product, up to $25,000, to benefit amfAR.
In the spirit of giving, Kiehl's will offer special discounts at each store – the day it is hosting an event. For those unable to attend the events, in honor of the LifeRide, Kiehl's is also delighted to extend complimentary ground shipping and a 10-day supply of Creme de Corps when you purchase the new Limited Edition or standard Ultra Facial Moisturizer SPF 15 online at www.kiehls.com. Simply enter the code LIFERIDE upon checkout – offer expires 8/7/10.