In today's troubled economy, keeping a sales force motivated to perform can be critical to the success of a business. That's why Novo Nordisk turned to Performance Plus Marketing (PPM) of Roswell, GA, to build an incentive program to support the launch of its Diabetes medication, Victoza(R). The campaign's unprecedented success resulted in the Incentive Marketing Association's Circle of Excellence Award for Best Sales Incentive Program.
"Our experience has shown us that an effective sales incentive program has to be exciting enough to draw the participant in with an element of fun so they can quickly begin the engagement process," said Wendy Wagner, vice president, client service, PPM.
Given the young demographic of Novo Nordisk sales force, PPM created a unique program identity for the five-day launch of the incentive promotion called "Club V." The program was Web based, with participants earning points for training activities. A custom-designed website communicated and explained all activities, tracked each participant's progress, attractively displayed the awards, and handled all redemption functions.
"Club V was developed with a youthful audience in mind -- specifically generation X and Y," said Wagner. "Some of the key traits of these groups are that they are very tech-savvy, strive to balance work and life, are very focused on results, want work to include fun, expect efficiency. The concept of Club V brought a little of the non-work life into the mix. It was a very current, on top of trends, cutting edge concept that was actualized in both a virtual presence in the form of the website, and a physical presence during an evening event at their national sales meeting."