Gents renews distribution agreement for AcnEase with Herborium

Herborium Group, Inc. (Pink Sheets:HBRM), www.herborium.com, a Botanical Therapeutics™ company, during its shareholder conference call yesterday afternoon, announced that Gents, AB of Helsingborg, Sweden, renewed its distribution agreement to supply AcnEase® throughout Sweden.

"We are pleased that Gents, AB has renewed their distribution license and also secured the Swedish regulatory permit to sell AcnEase® as a natural medicine throughout Sweden," commented Dr. Agnes P. Olszewski, Herborium Group's president and chief executive officer. "We expect to receive their first order before Thanksgiving.

"The top five markets in the European Union (EU) are roughly equivalent in size to the U.S. market. A key tactic in our 2011 marketing strategy includes adding new distributors to our current list of European partners and, the Swedish market serves an important role in establishing AcnEase throughout Northern Europe including Denmark, Finland, & Norway."

Swedish and European consumers are highly educated and very comfortable using natural, botanically based medicines and skincare products.Moreover, the European natural medicines regulatory environment has evolved and many EU countries now recognize natural medicinal products and natural medicine practitioners. Herborium is now poised to take advantage of this ready consumer base.

"We expect the Swedish agreement to add more than $100,000 in additional revenues to our bottom line in 2011. I look forward to soon announcing more agreements in this region," Olszewski concluded.