IMNG partners with Pure Incubation to launch new product resource guide

International Medical News Group, LLC, an Elsevier company that provides medical news and information to physicians, announced today the launch of Cardiology Product Zone. This new product resource guide is launched in partnership with Pure Incubation, a company that specializes in developing data driven web properties and performance media programs that are focused exclusively on the product buying process. Cardiology Product Zone can be found on Internal Medicine News Digital Network at http://www.internalmedicinenews.com, or accessed directly at http://cardiology.internalmedicinenews.com.

Cardiology Product Zone provides immediate and comprehensive access to critical information used in the medical buying process, including videos, white papers, webcasts, case studies, and additional content delivered in more than 20 digital formats. The new Cardiology Product Zone launches with more than 4,500 product, company and resource listings devoted exclusively to the cardiology market.

"The medical purchasing process is becoming increasingly complex as buyers are relying more and more on a variety of online information sources including vendor content, digital resources, and independent research," said Alan Imhoff, President of International Medical News Group (IMNG). "With the tremendous feedback we received from the Product Zone on Skin & Allergy News Digital Network, launching the new Cardiology Product Zone was the natural next step. No other cardiology product information resource features the broad range of content found here. Along with Cardiology Product Zone, we will also announce a new series of online media programs to help our advertisers educate their prospects and establish leadership positions within their product categories as well as qualify validated sales leads."

The Cardiology Product Zone is a partnership between IMNG and Pure Incubation and is powered by the technologies and web content resources at http://www.MedicalProductGuide.com. "We are excited to further develop our partnership with IMNG and to create the most comprehensive buying resource for the cardiology market," said Melissa Chang, President and Founder of Pure Incubation.