Today, Steward Health Care System (Steward) announced that its new advertising campaign, "Believe", will launch with a 30 second regional commercial during Super Bowl XLV on February 6, 2011. In addition to the Super Bowl, the advertising campaign, created by Waltham-based Boathouse Group, will air on prime time network television, online and in regional print publications throughout the month of February and into March.
“There is no bigger platform than the Super Bowl and we are excited to introduce our brand to Massachusetts in a way that demonstrates our enthusiasm and commitment to being a long term member of the communities we serve”
Steward created two 30 second commercials for the campaign that focus on the healthcare experience of individual patients and what their expectations are for the delivery of care. The ad, which reinforces Steward's mission of world class community healthcare where you live, was shot at locations in Massachusetts communities including Allston, Brighton and South Boston. To develop the campaign, Boathouse Group assembled a seasoned creative team with advertising and branding experience on iconic brands such as Nike, Volkswagen, and Sony.
"There is no bigger platform than the Super Bowl and we are excited to introduce our brand to Massachusetts in a way that demonstrates our enthusiasm and commitment to being a long term member of the communities we serve," said Brian Carty, Chief Marketing Officer of Steward. "We think this campaign will be a game-changer for health care marketing."
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