CareTech Solutions, an information technology (IT) and Web products and services provider for more than 150 U.S. hospitals will unveil its new brand identity on Monday, Feb. 21 as an exhibitor at HIMSS11, the Health Information and Management Systems Society's Annual Conference and Exhibition in Orlando, Fla. CareTech's new market positioning reflects the company's intent to be the expert health IT resource for U.S. hospitals and health systems.
"CareTech's brand is our promise to deliver an exceptional health IT experience for our hospital clients, whether it's as their IT outsourcing partner, or provider of a supplemental IT product or service. And while we take great pride in our Best in KLAS customer service, it was time for the company to increase its messaging and target the broader hospital market," said Jim Giordano, president and CEO, CareTech Solutions. "Today, we're supporting more than 150 hospitals and health systems, and we're positioned to support many more. The newly designed logo and brand promise, "Helping Extraordinary People Do Extraordinary Things" is our way of communicating our commitment to do "whatever it takes" to deliver the best healthcare experience through flexible and optimized IT solutions."
CareTech chose to unveil its new brand at HIMSS11 so it could reach more than 29,000 healthcare IT professionals under one roof. The greatest visual impact of the new brand will come from the company's booth (1831) where hundreds of images; many donated by CareTech's hospital clients, are on display to demonstrate how IT and end-users touch patient care. Additionally five CareTech clients were selected by HIMSS to share their end-user IT experiences as educational session speakers further demonstrating the strength and benefits of CareTech's relationship with its hospital clients.
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