Highmark to deploy PatientPoint self-service check-in technology to Western Pennsylvania providers

PatientPoint™, a provider of self-service and revenue cycle management applications, today announced a partnership with Highmark Inc., an independent licensee of the Blue Cross and Blue Shield Association based in Pittsburgh. Through its partnership, Highmark will deploy PatientPoint self-service check-in technology to select providers in its Western Pennsylvania market. The pilot initiative aims to support providers in collecting important self-reported patient data and has the potential to help them achieve better quality reporting standards, while also helping Highmark better engage its members by providing personalized messages about ways to better manage their health and costs.

“This partnership may help physicians meet pay-for-performance measures including achieving and maintaining NCQA Level 3 certification and complying with other quality programs such as HEDIS.”

"PatientPoint is an example of a technology that fits into our overall innovation strategy aimed at leveraging emerging technologies that drive better health outcomes," said Paul Puopolo, vice president of Business Innovation and Development at Highmark. "We often don't interact with our members at the true point of care - the doctor's office. Highmark's Innovation team, working closely with our Provider and Digital Strategy teams, saw this technology as an opportunity to drive value for our members by giving them personalized health and cost information while they're in the waiting room that can then lead to meaningful conversations with their doctor in the exam room." Future pilots may also include follow-up mobile messaging to members.

This pilot program will launch in Pittsburgh and provide PatientPoint self-service kiosks at select doctors during the next year. Patients will use the tablet kiosk to update or confirm existing demographic and insurance information and complete other practice forms as well as pay their copayments, coinsurance or deductible balances. Highmark members would then be directed to personalized messages about key health indicators, pharmacy cost management and more on the tablet.

"By presenting patients with this important information, we are able to not only empower them to take a more active role in managing their health, but also help providers have more information about their patients at the point of service," said Raj Toleti, CEO of PatientPoint. "This partnership may help physicians meet pay-for-performance measures including achieving and maintaining NCQA Level 3 certification and complying with other quality programs such as HEDIS."