FiberChoice launches 'Choices for Better Health' nationwide sweepstakes

FiberChoice® chewable fiber supplements today launched the "Choices for Better Health" nationwide sweepstakes to support the simple ways that Americans can defend their health each day. The 28-day campaign lives on Twitter and encourages people to share the small, smart choices they make for overall health and wellness. Each day, FiberChoice® will select and provide funding toward one of the posted choices, in an effort to help sponsor healthy routines and lifestyles.

"Making healthy decisions and lifestyle changes can seem overwhelming. But it's important to recognize that even the smallest of choices can have a big impact on your health, mindset and life," said leading nutrition expert Dr. Susan Mitchell*. "In time, these small changes will become second nature and can lead to healthy routines that you can maintain."

"One healthy commitment that many Americans aren't currently making is to get enough fiber in their diets," continues Dr. Mitchell. "The majority only get half the recommended daily amount of fiber, which is important in helping to maintain immunity and digestive health."

A prebiotic fiber supplement like FiberChoice® is a simple, convenient way for people to help close the gap between the fiber they get from food and the additional fiber they need. The prebiotic inulin fiber in every serving of FiberChoice® helps the good bacteria in the digestive system grow and thrive, supporting overall health and helping avoid digestive problems.

Beginning today through May 19, 2011, consumers can tweet their healthy choices – as it relates to nutrition, fitness or overall lifestyle – by using the #MYCHOICE hashtag and @reply FiberChoice. Each day, the brand will sponsor one healthy choice in addition to awarding a grand prize spa vacation at the end of the 28-day campaign.

"We are thrilled to launch a social media campaign based on the premise that a busy lifestyle doesn't have to mean sacrificing healthy choices," said Rachel Ferdinando, vice president, GI Marketing, GlaxoSmithKline Consumer Healthcare. "We recognize that people are trying to live healthier, so we're excited to help support the small choices people make each day to defend their health."