Iroko Cardio deploys Veeva CRM in nine European countries

Iroko Cardio International (Geneva, Switzerland), a privately held pharmaceutical company dedicated to reducing the incidence of major adverse cardiac events (MACE), has adopted Veeva CRM to support all of its representatives in nine European countries. Both field and office-based users have begun to leverage the advanced functionality of the new system to manage their customer information and interactions, citing quick deployment, ease of use, cost efficiency, and scalability as key benefits thus far.

"I've lived through several CRM implementations before, and the 'sell' to end users was never easy," confided Juergen Guenther, vice president of customer operations at Iroko. "I'm pleased to say that the feedback on Veeva's system has been very positive. Users appreciate the well-designed interface, the features we've added to the standard version, and the quick screen refresh times."

Veeva's Professional Services team worked closely with Iroko Cardio to deploy the Veeva CRM system to all users in only six weeks. Time to market was a major advantage over traditional client/server CRM systems, which typically require a minimum of three to six months to deploy.

"As a small, but pan-European company, we weren't able to embark on a lengthy requirements definition, configuration, and implementation exercise," explained Guenther. "With Veeva, we were spared that; we experienced a very fast, user-oriented design phase for changes to the basic system, often with immediate response on design requests. And by relying on the Veeva Professional Services team to help us load data and create reports for the first three months of operation, we had an extraordinarily easy transition."

Veeva Systems has rapidly become the leading provider of Pharma CRM solutions globally. As a multi-tenant SaaS application built in the cloud, Veeva CRM requires no hardware or software to purchase, scale, or maintain. In addition, all Veeva customers benefit from free, automatic upgrades so users are always on the most up-to-date version of the software and benefit from the very latest compliance changes and system enhancements. Changes can be made to the system instantly, without user retraining or additional third-party costs.

"By designing Veeva CRM to fit the specific requirements of the European pharmaceutical industry, we have enabled companies like Iroko Cardio to deploy quickly and painlessly," said Dan Goldsmith, general manager, Veeva Europe. "And our truly multi-tenant technology platform anchors a solution that our customers will never outgrow."

"The fact that Veeva's solution is cloud-based and therefore easy on our IT infrastructure was very compelling," added Guenther. "Plus, we can add promising new features later on, without undergoing massive development projects."