May 26 2011
Health Media Syndicate announced the release of LiVe 2.0, the newest addition to the nation's largest teen fitness public service campaign that is being deployed by healthcare organizations. "LiVe-the 8 Healthy Habits," a vibrant PSA campaign originating with Intermountain Healthcare, has been promoting good advice to teens through humorous TV and radio ads since 2007. Committed to the race to catch kids and help them make their own healthy choices, LiVe has gone mobile and joined the Health 2.0 revolution. Now with spunky texts, LiVe 2.0 reminds its subscribers daily how to be healthy. "Visualize a glass with 10 tablespoons of sugar, now add water, that what's in one soda."
"Kids enjoy the LiVe messaging because it makes it cool to be healthy," says Gale Wilson-Steele, founder of Health Media Syndicate, "and we know that to truly impact their choices, we need to leverage technology and reach them through their favorite channels. LiVe is more than a PSA campaign, it is a movement that provides hospitals and community outreach programs the tools to engage their teens."
The benefits of the LiVe campaign are being extended to communities nationwide through a partnership program, which generates creative collaboration and funding for new media development. In addition to the robust suite of assets, including 25 30-second PSA-style TV & Radio spots, posters, brochures, educational and in-service material, as well as a 13-week Healthy Habits Course, LiVe now delivers:
- LiVe 2.0 – daily texts, tweets and emails to kids and their parents
- LiVe Island – a web-based teaching tool that makes learning the 8 Healthy Habits an adventure
- Mobile LiVe –instant health ideas, food & activity tracking, free for iPhones and Droids
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