May 31 2011
The demand of antimicrobials in the plastic business is growing. SANITIZED AG is following a strategy of direct commercialisation of its products in the Plastic Market. Its clients profit from a short time to market and professional consulting over the whole project process.
The demand of biocides in the plastic business is growing. Acting directly with a dedicated Sales Force allows to move forward in this Business. SANITIZED AG is focussing on Personal Care and Healthcare businesses. The company has now its own strategy of direct commercialisation after a successful partnership with the BU Additives of Clariant over the last years.
Defining all criteria of the projects is the basis of the success: end use, antimicrobial effects, risk assessment, material and process. This is the milestone for value based selling of customer approach.
Communication and Marketing aspects play an important role in hygienic function business. It is important for customers to have tools that can help them to differentiate from their competitors. Launching new end articles with antimicrobial functions is a powerful way of positioning products in Personal Care, Healthcare or Medical Device Markets. This is how SANITIZED can mutually contribute in developing projects with OEMs. In addition, SANITIZED has strong experience in regulatory affairs and can advise its clients if particular knowledge is requested.
New product for foam and coating PUR industry
For this, SANTIZED AG is investing further resources in innovation. There is a constant need for innovative products because of the introduction of new technologies in some applications fields. For example SANITIZED is launching a new product, Sanitized® TPL 27-40, that can be used in the foam and coating PUR industry. This new product exhibits excellent antibacterial, combined with a high antifungal activity. More interesting, it has an anti dust mite activity and is extremely wash resistant. "We bring new versatile multi-functional effects to the applications of our customers through research", says Bruno Piastra, Product Manager Polymer Additives.