CIGNA (CI:NYSE) announced today that its Individual and Family Plan customers in Colorado and Texas can now earn points and save money on real-life expenses by accomplishing "feats" that reflect good health, emotional well-being and community involvement. CIGNA is working with DailyFeats, an online site where people can "check in" the good things they do. Customers exchange points earned for rewards, including discounts at local businesses and savings on national brands.
The free program encourages CIGNA customers to maintain good health through simple and easy behaviors, such as taking a family walk after dinner, adding fruits and vegetables to meals and helping local charitable groups better serve the community. CIGNA customers who sign up can be eligible for 2,000 bonus points instantly redeemable for a $10 gift certificate from a national retailer or saved for larger rewards. Major, well-known retailers, as well as local stores in a community, participate in DailyFeats.
"Our collaboration with DailyFeats gives our customers an innovative way to get rewarded for the healthy and positive choices they make each and every day," states Chris Hocevar, president of CIGNA's Individual and Family Plan segment. "We believe that connecting our customers with others who are also interested in sharing how they stay healthy will be another way to encourage healthy lifestyles."
CIGNA customers have access to a dedicated site www.cigna.dailyfeats.com that helps build online, local community discussions. "We are excited that CIGNA has joined with us to help its individual and family plan customers in Colorado and Texas live well," states Morley Ivers, chief operation officer of Daily Feats. "We are confident that CIGNA customers will find DailyFeats to be a unique way to support them as they strive to live a healthy life."