Health insurance — there's an app for that

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Jul 22 2011

The Wall Street Journal: Mobile Company Offers Insurance To Runners
Japan's mobile phone triad knows their customers want more from their handsets than just calling and texting — standard Japanese models come equipped with applications to pay your train fare, buy a soft drink and even scan a coupon. Now young cellphone users can have something else on them at all times: health insurance. In a campaign it is calling "Smart Running Project," Au Insurance Co. is offering a free three-month trial of its Runner's Insurance Plan to users of its fitness app (Novick, 7/21).

http://www.kaiserhealthnews.orgThis article was reprinted from kaiserhealthnews.org with permission from the Henry J. Kaiser Family Foundation. Kaiser Health News, an editorially independent news service, is a program of the Kaiser Family Foundation, a nonpartisan health care policy research organization unaffiliated with Kaiser Permanente.

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