House Research Institute has launched a three month nationwide outreach campaign to support the institute's educational initiative It's How You Listen That Counts®. The sophisticated online campaign is designed to engage teenagers in the message of hearing loss prevention.
Taking the message directly to the teens, the outreach messages appear on high teen-traffic Websites, including Pandora mobile Internet radio, Hulu, YouTube and Facebook.
"Thanks to ongoing support from the audio industry and the UniHealth Foundation, we are able to further expand the reach of our It's How You Listen that Counts® teen education program with our latest nationwide outreach campaign," said Marilee Potthoff, director of community outreach and education at House Research Institute.
"With hearing loss on the rise among the youth population, and preventable noise-induced hearing loss now affecting for more than 12 million people in the U.S., we feel an urgent responsibility to educate teens about what they can do to prevent noise-damage from happening to them and still enjoy great music and sound."
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