Unlikely coalition launches effort to aid enrollment of people without insurance

Enroll America, which is a group of health care organizations and companies, is making a health coverage push to boost the new health law.

Los Angeles Times: Campaign Aims To Sign Up Americans For Health Insurance
Giving a boost to the new health care law, a coalition of hospitals, insurers, drug makers and consumer advocates is joining a multimillion-dollar campaign to get Americans signed up for health insurance starting in 2014. The new nonprofit group, called Enroll America, plans a state-by-state effort to publicize the expanded availability of health coverage and to help state leaders put in place procedures to simplify enrollment (Levey, 9/14).

Modern Healthcare: Enroll America Begins Health Coverage Push
Enroll America, a coalition of health care organizations and companies that plans to work to get people enrolled in health insurance coverage, officially launched after word that it would do so was revealed last week. As part of that effort, the organization established an institute to create a set of best practices for states to voluntarily follow when working to enroll residents in health insurance programs that begin in 2014 as part of the Patient Protection and Affordable Care Act. Enroll America initially was funded with about $6 million coming from the following sectors: $2.5 million from pharmaceutical industry organizations including pharmacy benefit managers; $1.5 million from the insurance sector; $1.3 million from foundations; and $825,000 from the hospital industry, according to the coalition (Barr, 9/14).

CQ HealthBeat: Unlikely Partners Prepare To Enroll The Uninsured
A new organization formed to maximize the number of people who will quickly enroll in health care plans once the health care overhaul law is fully in effect in 2014 has raised more than $6 million from a diverse group of stakeholders to fund its work. Enroll America is an unlikely partnership of those who have been at opposite sides of the health care overhaul debate and whose interests don't usually converge. But working to get as many people as possible signed up for health plans is something they can agree on. For the health insurers -; represented by such companies at Blue Shield of California and Aetna -; it is obvious that the more people who sign up, the more business they get (Bunis, 9/14).

Politico Pro: Coalition Aims To Aid Enrollment Under ACA
An unusual alliance of health groups on Wednesday officially announced the launch of "Enroll America," a wide-reaching effort to specifically tackle that task before Medicaid expands and new health insurance exchanges open in 2014. Enrollment in new programs has often been slow; the Affordable Care Act's high-risk pools are the most recent evidence of that. So Enroll America, conceived by Families USA, is taking on the task with a dual-focused approach. The coalition established a best practices institute to help states simplify enrollment procedures, and it is planning an advertising blitz in 2013 and 2014 (Millman, 9/14).