USAID's FWD campaign launches with PSAs on crisis in Horn of Africa
Published on October 28, 2011 at 8:58 AM
"One month after [USAID] announced the FWD (famine, war, and drought) public awareness campaign at the Social Good summit, they officially launched the campaign across the country though celebrity public service announcements (PSAs) developed with the Ad Council," according to a post in the Department of State's "DipNote" blog. The ads feature "Jill Biden, Uma Thurman, Josh Hartnett, Geena Davis, and Chanel Iman speak[ing] about the crisis in the Horn of Africa and encourage[ing] people to forward the facts," the blog notes (10/26). The first 30-second PSA is available on USAID's "IMPACTblog" (10/26).
This article was reprinted from kaiserhealthnews.org with permission from the Henry J. Kaiser Family Foundation. Kaiser Health News, an editorially independent news service, is a program of the Kaiser Family Foundation, a nonpartisan health care policy research organization unaffiliated with Kaiser Permanente.