Jan 31 2012
Kyp, in partnership with Sony DADC, introduces a patented, cutting edge brand solution, the eBridge Arc, at the 11th annual ePharma Summit in New York City, February 6 - 8.
Brought to market by Kyp and Sony DADC, this innovation delivers rich media to healthcare audiences, drives those audiences seamlessly offline to online to continue learning, all the while personalizing and tracking the journey every step of the way and remaining PhRMA code and HIPAA compliant.
The USB-based technology is flexible and suitable for a wide range of delivery formats options, including but not limited to direct mailers, publication inserts and on-pack promotions.
eBridge Arc's patented 'one time processing' flash memory technology provided by Infinite Memory cannot be erased, modified or copied and provides 100% protection against malware, viruses and fraud, allowing for the safe and effective delivery of tens of thousands of PDF pages, 100's of books, as well as audio and video content.
Kyp offers in-depth, real-time analysis for eBridge Arc campaigns through a proprietary analytic application powered by and in partnership with Sony DADC eBridge® technology. Brands can use eBridge Analytics to track engagement across multiple channels, as well as see when, where and how often individuals engage with content and gauge response rates based on distribution. eBridge Analytics powers brands to make more informed marketing decisions.
"We're thrilled to introduce another example of exclusive healthcare technology that provides secure, trackable and measurable value and insights for our customers and partners," said Kyp CEO Nicholas Miller.
SOURCE Kyp
AI in healthcare shows promise in trials but needs real-world testing to ensure effectiveness