HealthClips Rx patient education app now available in iTunes

Milner-Fenwick, Inc. and Preventice, Inc. announced today that the HealthClips Rx patient education app is now available in iTunes. To familiarize health care providers with this interactive patient education model, Milner-Fenwick and Preventice are offering a free, two-week trial to physicians and care providers.

HealthClips Rx offers ease of use and mobility across multiple device platforms, and allows physicians to create and share educational playlists tailored to individual patients. This, in turn, supports evidence-based, best practice care plans. Patients interact with HealthClips Rx content by flagging sections of video content, inserting notes for care providers, attaching files, emailing videos to family members, and sending data to an electronic medical record (EMR).

The application has been in use in clinical care in a prestigious university hospital system since September 2011. Prior to its availability on iTunes, HealthClips Rx was available only through direct download from Preventice.

"As the health care industry looks to the adoption of meaningful use phase two, with its strong focus on patient engagement, HealthClips Rx will help hospitals and health providers meet patients at their point of need in the form and delivery of content they most prefer," said David Milner, president of Milner-Fenwick. "We already know video-based patient education achieves many things, such as overcoming health literacy challenges; improving patient outcomes; closing the care transition gap; reducing readmissions; improving staff efficiencies; and improving patient safety and satisfaction. Now, this content is available consistently, conveniently and anywhere it's needed."