Centric Research Institute today launched CIRCUMserum™, the first personal care product formulated specifically for use by circumcised men. CIRCUMserum is a daily moisturizing cream made from a patent-pending blend of essential botanical oils designed to condition areas of the penis dulled by the constant exposure resulting from circumcision.
“We're addressing an important but not frequently discussed aspect of the sexual satisfaction of American men”
Over 79 percent of American men aged 18 - 80 are circumcised, representing a group of approximately 90 million individuals. Recent medical studies identify a correlation between circumcision and reduced sensation. The International Journal of Men's Health published results of a study that showed circumcised men are 4.5 times more likely to experience erectile dysfunction due to loss of sensitivity. In a further study, The British Journal of Urology International reports that circumcised men can experience up to a 75 percent reduction in sensitivity compared to men who are not circumcised.
Softer Skin Promotes Feelings of Sensation and Sexual Performance