Project Happiness introduces new fundraising campaign
Published on September 18, 2012 at 12:27 AM
Project Happiness, a 501(c)3 non-profit organization specializing in emotional resilience-building programs, announced today the launch of Hungry 4 Happiness, a viral grassroots fundraising campaign which combines a "chain" of dinner parties that will benefit Project Happiness through a platform that includes in-home promotion, social media outreach and blogger call-to-action.
The concept is simple: participants "plant a seed" by hosting a meal and a screening of the film Project Happiness for friends. Guests agree to make a donation to Project Happiness and to host their own screening party. With each meal, the reach of Project Happiness grows and expands to provide resources to schools around the world. 100% of the proceeds from the Hungry 4 Happiness campaign go directly to fund Project Happiness educational programs around the world.
Sponsors for Hungry 4 Happiness include: Laughing Man Worldwide, SOMA Magazine, ZICO, George Lucas Educational Foundation (Edutopia) Magazine, Coldwell Banker Commercial, YouTube, Oribe, Google for non-profits, and others.
Project Happiness provides each host with a screening toolkit (which includes gifts and promotions from participating sponsors) and a gift of a one year membership to 7 Doors to Happiness, Project Happiness' online course currently used by Stanford and the University of Southern California in their Science of Happiness course.
Via social media, hosts and guests are encouraged to tag a Tweet or Instagram photo of their Hungry 4 Happiness dinner with #h4h. Each tag will be entered into a drawing for a two month supply of ZICO Coconut Water, a sponsor of Hungry 4 Happiness.