Published on October 1, 2013 at 10:17 PM
Politico: Stakeholders Will Be Spending Big On 2014 ACA Ads
If you think you're seeing a lot of Obamacare ads right now, just wait until 2014. No other piece of legislation has engendered such massive ad efforts as the Affordable Care Act, say marketing experts. They expect television ad spending to double in the next year and a half as people start to enroll for coverage and the health law remains a top political issue in House, Senate and gubernatorial races in 2014 (Cunningham, 10/1).
This article was reprinted from kaiserhealthnews.org with permission from the Henry J. Kaiser Family Foundation. Kaiser Health News, an editorially independent news service, is a program of the Kaiser Family Foundation, a nonpartisan health care policy research organization unaffiliated with Kaiser Permanente.