With one week to go, insurers look for healthy enrollees

Supporters and detractors of the health law are focused on so-called "young invincibles," adults in their 20s and 30s who don't rack up large medical bills. Dec. 23rd is the deadline for signing up for insurance starting Jan. 1.

The Wall Street Journal: Health Insurers Crank Up Ad Spending
Welcome to the health-insurance ad wars. A malfunctioning HealthCare.gov website and confusion over canceled policies have kept millions of Americans from choosing new health plans so far this fall. But with website access improving and the initial deadline to sign up for coverage looming Dec. 23, insurers are starting to blanket the airwaves and social media with glitzy ads urging consumers to buy their plans (Martin, 12/15).

Los Angeles Times: California-Funded Effort Pitches Obamacare To College Students
Supporters and detractors of Obamacare are fixating on so-called "young invincibles" like the Cal State students, generally healthy adults in their 20s and 30s who don't rack up large healthcare bills. Only by collecting premiums from many more of those infrequent users of medical services can insurance plans expect to offset the higher costs of treating newly insured older and sicker patients. ... But with critics of the healthcare changes producing ads urging millennials not to sign up, it's unclear whether that prized group will respond to outreach efforts (Brown, 12/14).