Food preferences, cooking ability, involvement of children in food preparation, nutritional knowledge, and prior familiarity with MyPyramid were predictors of MyPlate awareness and use
Most Americans know about MyPyramid - the triangle depicting how many servings of each food group you should eat in a day - but who knows about MyPlate - the circle showing what a healthy meal looks like? MyPlate was created in 2011 by the United States Department of Agriculture (USDA) to help American consumers put the Dietary Guidelines into practice. It's a simple, colorful icon that prompts us to think about what's on our plate, illustrating healthy proportions of fruit, vegetables, grains, protein, and dairy within a single meal.
Dr. Brian Wansink of Cornell University and Dr. Sibylle Kranz of Purdue University wanted to find out who "got the memo" about MyPlate first - that is, who became familiar with MyPlate within 3 months of its release. In particular, the researchers were interested in mothers, who play the role of "nutritional gatekeeper" in most families, and what traits these trendsetting mothers had in common with each other. A national on-line survey was completed by 497 moms, ranging in age from 18 to 65, including questions about their demographics, knowledge, attitudes, and behavior.
MyPlate - Consumer Messages