Elsevier launches medical reference and learning platforms for clinicians, students

Clinicians and students will benefit from these medical reference and learning solutions enhanced by Inkling's feature-rich, intuitive and interactive digital platform

Elsevier, a world-leading provider of scientific, technical and medical information products and services, today announced the launch of the fully redesigned Expert Consult and Student Consult, its two medical reference and learning platforms, now powered by Inkling, the creator of engaging, intuitive digital books for some of the world's most respected publishers.

Expert Consult and Student Consult now feature Inkling's standard-setting reading and search experience. Both existing and new users will benefit from easy search, consistent structure, rich media, social and community features, as well as seamless electronic access from any device. Fast Company recently selected Inkling as one of "The World's 50 Most Innovative Companies."

These interactive tools offer access to Elsevier's robust, renowned library of texts, including Netter's Atlas of Human Anatomy, Gray's Anatomy and Braunwald's Heart Disease in digital format. There is no additional cost for separate use of digital and print copies of each available title. If a clinician or medical student buys the print version of an Elsevier medical reference or textbook, the corresponding digital title is also theirs on Expert Consult or Student Consult.

"We are constantly working to provide the best, most comprehensive and interactive tools to meet the needs of our increasingly tech-savvy customers," said Linda Belfus, Senior Vice President for Content, Elsevier Clinical Solutions. "Inkling's technology, coupled with our extensive library of medical texts, makes the learning experience for medical students and the reference needs for clinicians more convenient, immersive and rewarding."

More than half a million users around the world of Expert Consult and Student Consult have been integrated to-date through platform migration.

"Elsevier is blazing a trail by building their core reference and learning products on this powerful, scalable platform," said Matt MacInnis, Founder and CEO of Inkling. "In about six months, we were able to build over 500,000 unique medical reference documents, make them searchable, and scale them out to hundreds of thousands of existing users. It's an industry first."

Elsevier is making use of Inkling Habitat, the industry-leading cloud publishing platform, to build and manage the content of more than 800 medical texts so that they are consistently structured, searchable and easily updated. Expert Consult and Student Consult users experience truly interactive content that brings new meaning to illustrations and allows readers' annotations to travel across their devices and be shared with others.

Elsevier opted into the Inkling Content Discovery Platform, which allows Google to index the contents and make them available for instant preview and purchase online. To experience the power of Elsevier content in Google search, users can type "robbins congenital heart disease" into Google and see a set of search results delivered from deep within Elsevier's industry-leading content. This is one of hundreds of thousands of topics that now rank organically in Google search.

Current Expert Consult and Student Consult users are automatically upgraded to the new Inkling platform experience. New and returning customers can buy access to individual chapters and complete eBooks directly online.

Elsevier plans to roll out hundreds of additional digital titles, ranging from oncology to psychiatry, pediatrics to emergency medicine, and more, throughout 2014.