Healthy Directions, LLC, a top source of natural health advice and doctor-formulated nutritional products, recently partnered with WebLinc to launch Responsive Web Design (RWD) across its four websites, including healthydirections.com, drsinatra.com, drwhitaker.com and drdavidwilliams.com.
RWD is a web design methodology and philosophy that allows sites to be crafted for an optimal consumer browsing experience whether the shopper is on a smart phone, a tablet or a desktop computer. This new design enhances a customer's online shopping experience by efficiently providing full functionality and content, while promoting easy reading and navigation across all devices.
Since 25 percent of overall traffic to the company's websites currently comes from a mobile device, and this number is expected to rise, Healthy Directions made the move to better cater to the needs of an increasingly mobile customer base. As a result of the launch of RWD, consumers can now more easily navigate the sites to engage with doctor content and products, with a minimum of resizing, panning, and scrolling.
"We pride ourselves on innovation and exceptional customer service," says Healthy Directions CEO Connie Hallquist, "and the launch of RWD exemplifies these values by using some of the latest technology to ensure our websites are accessible and user-friendly, regardless of the consumer's preferred device. This is also a major digital milestone for us as a company."
"Healthy Directions is a forward-thinking, customer-focused company and implementing Responsive Web Design across all of their sites was a great decision," says Darren Hill, CEO and Co-Founder of WebLinc. "Last year, many clients on WebLinc's eCommerce platform optimized their mobile experience by implementing Responsive Web Design, and in some cases even deploying mobile apps. As a result, year-over-year revenue from mobile commerce has increased as much as 183 percent."