Raritan Bay Medical Center accepts customer service inquiries via Twitter

Raritan Bay Medical Center announces it will begin to accept customer service inquiries via Twitter, the social media website. Via Twitter, patients and families will be able to Tweet inquiries and issues related to customer service by using the handle @myrbmc.

Twitter's ubiquitous use and its accessibility from any device makes it an ideal tool for Raritan Bay Medical Center to better serve its patients and community. Raritan Bay Medical Center has already been responding to customer service inquiries on Facebook, and making the move to Twitter will provide a larger and more useful customer service platform for both the hospital and its patients. Patients and families can inquire about their stay, submit complaints and to ask questions about such as accounts, billing, level of care, and more.

"World class companies are already using Twitter for customer service and we have been using Facebook for the same for four years. Twitter will allow us raise the level of patient experience to deliver better service. Twitter has become an indispensible tool and we want to provide every opportunity for people to connect with us and ask questions," said Michael D'Agnes. Raritan Bay Medical Center recognizes that patient privacy is paramount and not every issues will be appropriate for Twitter.

"Transparency and accountability is important in healthcare and Twitter allows us the opportunity to be both to our valued patients and their families. We will respond with speed and great interest just as we do when we receive issues by phone, fax or US Mail to ensure that we continue to deliver the exceptional service that our community has come to expect from us," continued Mr. D'Agnes.

The move to Twitter builds on Raritan Bay Medical Center's rich digital heritage in engaging patients and physicians on and offline. The Medical Center has Tweeted surgeries in order to reach and educate the public, and is actively engaged in bringing health education to its community on various digital platforms.

The initiative will launch in partnership with Verasoni Worldwide, a marketing and public relations firm who will assist with the role-out and implementation of the new digital customer service platform on Twitter and ensure its integration across communications platforms.

For customer service assistance, please Tweet @myrbmc.