CareSouth Health System to commence national rebranding of CareSouth agencies

CareSouth Health System, Inc., a national senior living services provider based in Augusta, Ga., announced today that it will begin a national rebranding of its CareSouth agencies across all CareSouth branded business lines including CareSouth Home Health, CareSouth Hospice, CareSouth Private Duty and CS Health & Wellness. The rebrand will focus on The CareSouth Advantage, which ties service excellence into every aspect of the senior living client experience.

"Over the past two years, we have restructured our business to focus more succinctly on the needs of seniors," said Rick Griffin, President and Chief Executive Officer for CareSouth. "With an aging population, more care should be taken to ensure that seniors are provided acceptable options so that when the need for healthcare and healthcare related activities arise, seniors may receive those options while remaining in their residence of choice. The CareSouth Advantage ensures that more options are available to our seniors, in their residence of choice, and at the highest level of service experience possible."

The company launched the rebrand with the presentation of a new logo and website. The new design, which places a graphic of people in the center of the CareSouth name, is indicative of The CareSouth Advantage commitment to a client centric organization.

The CareSouth Advantage is a disciplined approach to the development and growth of synergy within every part of the CareSouth organization using consistent processes and practices. It includes the execution of a client-first service excellence program, ongoing development of and training for advanced clinical programs and services, combining clinical in-home services with the latest in technological advances in health care, and development and implementation of documented strategies of best practices within each department, agency and branch.

SOURCE CareSouth Health System, Inc.