Pentax Medical announces new chief marketing officer and Americas region president

PENTAX Medical, a healthcare industry leader in endoscopic imaging, announced that David Woods, the current president of PENTAX Medical of the Americas, has been appointed as the new global Chief Marketing Officer (CMO), effective April 1, 2015. In this key role, Woods will oversee product strategy, business development, and branding and communications. “We are excited to have David bring his skills into our global environment. His expertise, creativeness, and experience will be essential in our strategic efforts to move forward with delivering quality, clinically relevant products and services,” says Global President, Ganesh Ramaswamy. Woods’ commercial experience, thorough customer and market understanding, and product and industry depth effectively position him to take on this critical role within PENTAX Medical’s global business.

Woods said:

I have enjoyed my tenure as president of the Americas region, and I am excited to take this next step as Chief Marketing Officer of PENTAX Medical, and to collaborate with the global organization, as well as key international customers

Woods began his career with PENTAX Medical in 1998 as the Director of National Accounts and was promoted to Vice President of Business Development in 2003. In 2004, he was further promoted to president of PENTAX Medical, a role he successfully fulfilled for over 11 years, and during which was the recipient of the American Society for Gastrointestinal Endoscopy President’s Award. Prior to his tenure at PENTAX Medical, Woods was the director of Corporate Accounts at Midmark Corporation.

Concurrently with Woods’ new global appointment, PENTAX Medical named a successor to the role of President of the Americas region, Christopher Burton. Burton comes to PENTAX Medical with a strong track record of business leadership and was just recently Vice President of sales at ProVation Medical. Prior to his latest role, Burton was Senior Vice President of Global Sales and Marketing at Third Wave Technologies; he has also held several executive leadership roles at General Electric, Isotechnologies, and Excel Medical Electronics.

Global President, Ganesh Ramaswamy said:

Christopher brings a wealth of commercial experience and leadership in the medical-device capital equipment space to our organization. We are excited to have him join the team and contribute to our continued successes