High-value CI function helps companies make better business decisions

The Competitive Intelligence (CI) function helps companies to make better decisions, anticipate threats, plan effectively in a rapidly-changing marketplace, and avoid corporate risk. Despite this, the true value of the CI function is still poorly understood by senior leadership in many companies.

Competitive Intelligence functions continue to be subject to a periodic ebb and flow of corporate resources, as the perceived value of the function changes within individual organizations. Interviewed Competitive Intelligence leaders from a recent study by benchmarking firm, Best Practices, LLC, agreed that the constant flux makes it difficult to maintain lasting relationships and generate influence.

The related report, "How Successful Companies Create and Develop a High-Value CI Function to Drive Better Business Decisions," will provide executives with innovative methods for improving the strategic role and impact of the CI function within the pharmaceutical and related industries.

Key study topics include:

• Sources & Activities
• Budget & FTE Levels
• Uses of Third Party Vendors
• Top 5 CI Employee Skills
• CI Evolution & Trends
• Structure & Leadership
• Best Practices & Lessons Learned

SOURCE Best Practices, LLC