CKE Restaurants, Inc. today announced it has reached its goal of raising $1 million for breast cancer programs and awareness through its “Pink Star” fundraising campaign. During the three-week, in-store fundraiser that began in April, guests at Carl’s Jr.® and Hardee’s® restaurants across the United States donated to the campaign in support of the National Breast Cancer Foundation (NBCF).
For each $1 donation, restaurant guests received a commemorative pink Happy Star® to personalize and place on a restaurant lobby display. This leave-behind piece combined the icon for both the Carl’s Jr. and Hardee’s restaurant chains with the color pink to represent hope and awareness for the plight of those fighting breast cancer. Guests also received coupons to use toward future visits. SynqSolutions, Inc. of Atlanta donated the cost of all printed materials related to the Pink Star program.
The official check presentation ceremony will be held Monday, Sept. 21, at 2:30 p.m. at Union Station in St. Louis, Mo. Executives from CKE Restaurants along with board members from both the Star Franchise Association (of Carl’s Jr.) and the Independent Hardee’s Franchise Association will present the $1 million check to Janelle Hail, CEO of the National Breast Cancer Foundation. The check from this year’s event will represent the single largest one-time gift given to the NBCF. The donation is slated to fund the NBCF’s National Mammography Program. This program currently impacts 43 states across the country by providing free mammograms to underserved women nationwide through medical facilities within the network.