In addition to being Breast Cancer Awareness Month, this October is the tenth anniversary of digital mammography, a technology introduced by GE Healthcare (NYSE:GE) in 1999. Similar to digital photography, digital mammography replaces the film used in traditional mammography with digital files viewed and stored on computers.
To commemorate the anniversary and long standing commitment to fighting breast cancer, GE Healthcare has created a digital wall of personal stories from those whose lives have been touched by breast cancer, as well as doctors, scientists and fundraisers who work tirelessly against the disease. Visit the wall at www.breastcanceremotion.gehealthcare.com
Around 30 patients, survivors, fundraisers and medical professionals from around the world are the foundation of the first phase of the GE Healthcare’s wall. The company hopes that the wall will grow rapidly and become a global platform for survivors, innovators and charities to share their stories, provide additional information on technology milestones and successes and empower others impacted by breast cancer.
“Our initiative shows that breast cancer is indiscriminate. It affects women, and also men, irrespective of their age, nationality and religion. We want people to get involved and share their story. Today, they can do that by clicking the “share” icon on the wall and share their experience, knowledge and hope with others” said Wendy Harris, Strategic Marketing Leader, Women’s Health at GE Healthcare.
“I hope to see it grow rapidly in size to become a definitive hub for empowering stories; how survivors have fought and overcome the disease, as well as profiling the doctors, and scientists who are working tirelessly – often behind the scenes”, continued Harris.
Starting in Canada, the site visitor will meet Sylvia Soo and her personal story battling breast cancer at a young age. A fly over to Asia will take them to Andra Pradesh in India, where Dr. Raghu Ram, after a successful career in the UK, returned with the mission to improve the delivery of breast cancer at home. Back in Europe, the visitor will tour Belgium where a “Mammobiel” is providing breast scans in rural areas. These are just some of the “journeys” that the site visitor can make, meeting those who are fighting breast cancer and creating awareness today.