Spanish Language Radiothon 'Promesa y Esperanza' to Take Place October 8-9, 2009
Davidson Media Group (DMG) and St. Jude Children's Research Hospital(R) announce second annual Promesa y Esperanza (Promise and Hope) radiothon to be held October 8th and 9th. More than a dozen Spanish language radio stations across the country, including Philadelphia, Charlotte, New Orleans, Providence, Minneapolis, and Kansas City will encourage listeners to support St. Jude in its fight against childhood cancer and other deadly diseases by calling 1-800-998-VIDA (8432) from 7:00 AM- 7:00 PM (EDT) to make a donation.
The goal of this event is to educate the Hispanic community about St. Jude, which provides medical care to thousands of sick children regardless of their family's ability to pay. During the broadcast, listeners will hear emotional stories from Hispanic patients and families who are battling cancer at St. Jude, including Valeria Ruiz. A native of Puerto Rico, 3-year-old Valeria is receiving medical treatment at St. Jude after being diagnosed with medulloblastoma, an aggressive brain tumor.
Thanks to St. Jude and donations from monthly donors called Angeles de Esperanza (Partners in Hope), children like Valeria have the opportunity to receive cutting-edge medical care. In 2008, DMG dedicated close to 30 hours of programming and raised more than $776,000 for the children of St. Jude, one of the world's premier pediatric cancer research centers.