Aetna (NYSE: AET) and Walgreens announced today that they have joined
forces to educate people about the need to take in adequate levels of
Vitamin D. The two organizations are working with United Way of the
Midlands on a Vitamin D giveaway program being piloted in Richland and
Lexington counties in South Carolina. They will be handing out coupons
that residents can redeem at Walgreens stores for free 100-day Vitamin D
supplies. The program will begin Jan. 23 and run until April 24, or as
long as supplies last.
“It helps people absorb
calcium, which strengthens bones and teeth and helps nerves and muscles
work correctly.”
The Vitamin D program is being funded through a $55,000 Aetna grant; a
$50,000 grant from Walgreens; and a $400 grant from the U.S. Army. Aetna
Pharmacy Management is contributing an additional $5,000 to support the
effort.
Aetna and Walgreens have produced print and radio advertisements in the
Columbia area, and have mailed flyers to county residents, advising them
of the giveaway. In addition, they have been educating area health care
providers about using Vitamin D to promote better health. Coupons for
free, 100-day supplies of Vitamin D will be placed at the check-out
counters at Walgreens stores. There is a limit of one supply per family.
“Vitamin D is an essential part of good health,” said Dr. Edmund
Pezalla, head of Aetna’s Pharmacy operation. “It helps people absorb
calcium, which strengthens bones and teeth and helps nerves and muscles
work correctly.”
Unfortunately, three out of four American teens and adults do not
receive the amount of Vitamin D believed to be necessary for optimal
health. Vitamin D deficiency can negatively affect bone development,
immune function and heart health.
“This is a serious health concern, and one Aetna cares deeply about,”
Dr. Pezalla said. “When we saw an opportunity to make a positive
difference, we pursued it aggressively.”