Blue Cross Blue Shield accepts grant proposals from elementary schools to reduce childhood obesity

Childhood obesity in America is a major public health issue.  Blue Cross Blue Shield, committed to building a healthier Michigan, is partnering with schools across the state to get kids moving and eating healthier.  The Blues are accepting grant proposals from public and nonprofit private elementary schools in Michigan for programs that increase physical activity and improve nutrition among their student population. The grants are part of the Blues' 2010-2011 Building Healthy Communities: Engaging Elementary Schools and their Community Partners program. Funding amounts are anticipated to range from $20,000 to $50,000 per school.

Proposed programs require four elements: health assessments, physical activity and nutrition education, a walking club and a 5K run or walk. Together, these elements are most successful in helping elementary students, staff and parents achieve healthier lifestyles, according to environmental assessments by the Blues' Health Policy and Social Mission department.

The Blues prefer proposals that assure parent and community engagement, and schools proposing community partnerships have better chance of funding. The company encourages and supports collaborative approaches to obesity prevention and aims to build partnerships that continue past the grant period.

"Blue Cross is committed to building a healthier Michigan. By targeting childhood obesity, we believe we can positively impact behavior and healthy choices because lifestyle habits are formed at an early age. This will increase the likelihood of a healthier adult population, leading to improved quality of life and reduced health care costs," explained Lynda Rossi, Blues vice president for Social Mission and Public Affairs.