Invida, Roche partner to commercialize primary care products

Invida Group Pte Ltd, the leading specialty pharmaceutical company focused on the commercialization of healthcare products throughout Asia Pacific, today announced that it has entered into a partnership agreement with Roche for the commercialization and marketing of that company's primary care portfolio throughout Korea. Through a unique model, both Invida and Roche will benefit from the successful commercialization of these products, while allowing Roche to focus on its specialty care portfolio in Korea.

Under this agreement, Invida will leverage their capabilities to manage all of the marketing and sales activities for Roche's primary care products, including Xenical®, and Roaccutane®; as well as products from Roche's CNS portfolio. These include Madopar® for the treatment of Parkinson's disease and Rivotril® for epilepsy and Valium®.

Roche Korea has undertaken a partial reorganization in 2011 as part of the Operational Excellence Program, Roche's recently announced global management initiative.

Mark Brown, General Manager, Invida Korea, commented, "We are excited to partner with Roche and provide them with the vital infrastructure to promote these products in the Korean market. In developing our agreement with Roche, we were very conscious of creating an alliance structure that would work within the Korean market and provide outstanding products for patients, while benefiting both companies. Roche's primary care portfolio is one that will benefit greatly from the additional promotion that Invida will invest in it, and allow Roche to focus on developing other core areas of business."

Svend Petersen, General Manager, Roche Korea, commented, "Our partnership with Invida is critical to ensure our success in further penetrating the Korean market. In working with Invida and utilizing their strong infrastructure and proven sales and marketing methodologies, we will be able to gain rapid market access for these products and reach primary care physicians throughout the region. This alliance will support our business goals by allowing us to shift resources and focus on our specialty care portfolio. We plan to continue to bring innovative products into Korea that will meet the needs of Korean patients."

John A. Graham, CEO of Invida, commented, "I am pleased to announce this partnership with Roche, which will enable us to offer high quality pharmaceutical primary care products to patients in this market. This will allow Invida and Roche to leverage both companies' respective strengths to meet the Korean patients' need for high quality pharmaceuticals. For Invida, this agreement will provide a roadmap for structuring future partnerships of this nature in Korea and throughout the Asia Pacific region."

Source: Invida Group Pte Ltd