Mediaplanet releases Kidney Health report to targeted markets in USA

On April 29, 2011, Mediaplanet Publishing released a Kidney Health report to targeted markets in USA Today. The report will be distributed to 1 million readers with contributions from Kidney Cancer Association, National Kidney Foundation, Fresenius Medical Care North America, UKidney, Medical Education Institute, and National Kidney Registry.

Denise Richards Spreads the Word

Denise Richards tragically lost her mother, Joni, to Kidney Cancer in 2007. She speaks candidly about her loss and how it prompted her to take action. "When you're in the public eye, the biggest gift is to be a voice to raise awareness," says Richards.

Bold Flavors for Restricted Diets

The Food Network's Aaron McCargo Jr. recently teamed up with Fresenius Medical Care North America, the nation's leading network of dialysis facilities, to spice up the lives of Chronic Kidney Disease patients with several tasty, low-sodium recipes. "When I meet people who have strict dietary restrictions—such as dialysis patients—it sparks my passion to help give them a great experience with food every day by providing simple and affordable recipes that the whole family can enjoy."

Defying the Odds on Dialysis

Tri-athlete Shad Ireland proves that no goal is unattainable for dialysis patients. "Inspiration comes in all different shapes, sizes, and forms," he says. "One of the things I say to patients across the country is that you have to believe in the possibility of it all."