The following is a statement by American Heart Association CEO Nancy Brown:
New cigarette warning labels unveiled today by the Food and Drug Administration will help give us the momentum needed to eradicate tobacco use in our nation. For the first time in 25 years, cigarette warning labels have been dramatically altered to graphically demonstrate the specific, serious health risks associated with smoking and these warnings will not only tell smokers how bad tobacco use is, but also direct them to smoking cessation resources that can help them quit.
According to the Centers for Disease Control and Prevention, more than 45 million Americans smoke cigarettes, about 20 percent of the population, and one in five high school students still smoke. The new health warnings represent an aggressive and welcome approach to reducing smoking rates that have leveled off in recent years as tobacco companies continue to launch campaigns to entice new smokers and maintain current customers.