Dots to support October's National Breast Cancer Awareness Month

Dots, a leading women's fashion specialty retailer in the value sector with over 400 stores in 28 states, announced today it will support October's National Breast Cancer Awareness Month. Partnering with Susan G. Komen for the Cure® for the third consecutive year, Dots will help raise awareness of the importance of breast cancer prevention, detection and treatment with the "Girlfriends Giving Back" program.

"For the last two years, Dots has been a proud advocate of Susan G. Komen for the Cure, donating over $140,000 to help fund ground-breaking research and life-saving community outreach projects," said Rick Bunka, Dots CEO. "This year is unlike no other as we have expanded our selection of Girlfriends Giving Back fashions. And with the support of the Dots community, both customers and associates, we are thrilled to kick off another champion year for a worthwhile cause," Bunka said.

October is Breast Cancer Awareness Month, an initiative that began in 1985 by major charities to promote early detection via mammogram. From October 1 through December 31, 2011, Dots will sell rhinestone bracelets for $8; with $1 donated to Susan G. Komen; and 3 embellished long-sleeved shirts for $12; with $3 donation, a pink rhinestone scarf for $8; with a $2 donation and dedicated Dots jeans for $19.80; with a $5 donation. Last year Dots raised over $90,000 and hopes to raise over $100,000 in 2011. Dots' Girlfriends Giving Back merchandise is available to purchase in all of Dots' 400+ stores and can be viewed online at http://www.dots.com/girlfriendsgivingback.

"Last year's event was a tremendous success and we continue to dedicate more resources and donations to help make a difference to educate women about breast cancer and save more lives. Breast cancer is a challenge facing our customers and communities and we are committed to support the fight of this worthy cause. You can join the fight too, by visiting any of our Dots stores and contribute to Susan G. Komen," said Bunka.