Safeway Inc. (NYSE: SWY) today launched its annual October chain-wide breast cancer fundraising initiative. The company has raised more than $94 million for the cause since 2001. The funds benefit leading-edge breast cancer research projects at some of North America's top cancer centers as well as a range of nonprofit organizations focused on new treatments, raising awareness and enabling early detection.
"More than 230,000 women in the U.S. alone will be diagnosed with breast cancer this year," said Larree Renda, Safeway Executive Vice President, President of Safeway Health Inc. and Chair of The Safeway Foundation. "Thanks to the engagement and generosity of our employees, customers and suppliers, we are funding projects and programs that will continue to have a meaningful impact on breast cancer cure rates."
Each October, Safeway's nearly 1,700 stores in the United States and Canada become rallying points for breast cancer fundraising activities. In addition to providing customers with opportunities to donate at the check stand, Safeway and a number of its suppliers get involved by donating $5 for every $30 spent on products with special pink ribbon tags. Safeway also sells special pink breast cancer reusable bags of which a dollar from each sale goes to the cause.
Safeway employees are known for their enthusiasm and support which make all of this possible. During the campaign, stores and employees are often decked out in pink decoration and attire. Employees often volunteer their time and talents to raise money for the cause. Some employees make cookies for bake sales while others volunteer on their own time to join walks like the Susan G. Komen races to bring awareness to the cause.
Safeway fundraising has made the following possible: