Use of social media to fight malaria shows 'great promise'

As the Bill & Melinda Gates Foundation hosts the second international Malaria Forum in Seattle this week, Melinda Gates, co-chair of the Gates Foundation, in this entry in the Huffington Post's "Impact" blog reflects on the advances made in the fight against malaria since the first Malaria Forum four years ago. She writes that "we're seeing great promise using communications technologies in malaria endemic countries" and highlights social media campaigns conducted by Malaria No More and the U.N.'s social media advocacy group, Social Media Envoys. She concludes, "We have seen that everyone can make a difference, no matter their location. ... The rest is up to you" (10/17).