PURE Bioscience launches new disinfectant/sanitizer product

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PURE Bioscience, Inc. (NASDAQ: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today reported the launch of the PURE Complete Cleaning, Sanitizing and Disinfecting System. The PURE Complete System product line includes PURE Hard Surface disinfectant and food contact surface sanitizer, PURE Multi-Purpose Cleaner Concentrate and PURE Floor Cleaner Concentrate.

James McClenahan, Vice President of Sales for PURE Bioscience, stated, "With the addition of our PURE Multi-Purpose Cleaner Concentrate, we are pleased to now offer a comprehensive, cost effective and user-friendly product line to end-users, janitorial service providers and the distributors that supply them. The PURE Complete System strengthens infection control and sustainability programs for a wide range of environments, including hospitals, food processing facilities, restaurants, hospitality, schools, institutions, public facilities, transportation and businesses.

"Feedback from early marketing efforts is positive. Using a premium disinfectant as a cleaner is not the most cost effective way to clean, and we now can meet the specific needs of our customers by offering distinct product solutions priced competitively as a complete system," continued McClenahan. "This budget-focused approach is opening doors for PURE Hard Surface as a next generation disinfectant/sanitizer product."

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