Diseases of the Colon & Rectum app now available for the iPad

Essential research and the latest commentary from the field of colorectal surgery is now available in a digital format with the availability of Diseases of the Colon & Rectum (DC&R) app for the iPad edition. The official journal of the American Society of Colon & Rectal Surgeons (ASCRS), DC&R is published by Lippincott Williams & Wilkins, a part of Wolters Kluwer Health.

Diseases of the Colon & Rectum for the iPad optimizes digital technology to provide a print-like reading experience of the full contents of each issue. To date, the app has been downloaded more than 4,200 times from the iTunes App StoreSM.

"Our new app provides our busy audience with the critical research information they need, when and where they need it," commented Robert D. Madoff, MD, Editor-in-Chief of Diseases of the Colon & Rectum. "Our powerful new platform allows surgeons to quickly navigate the full contents of each issue, and also link out to supplemental content or view embedded video or podcasts."

"We are pleased to partner with the American Society of Colon & Rectal Surgeons, to help them innovate their journal digitally and deliver the first journal app targeting surgeons in this specialty," added Karen Abramson, President and CEO of Wolters Kluwer Health Medical Research. "The app provides the indispensable subspecialty information that readers of DC&R expect and need, in an attractive and engaging new format that makes it more convenient to browse, read, and share."

Published monthly, Diseases of the Colon & Rectum covers important research relevant not only to colorectal surgeons, but also gastroenterologists and oncologists. For busy colorectal surgeons, convenient, on-demand access to the latest evidence-based research via the journal's iPad app can help bring the research closer to the point of need. In fact, the latest research from Kantar Media, Sources & Interactions 2012, indicates that use of the tablet devices among general surgeons for professional use is 20% and growing.

Diseases of the Colon & Rectum for the iPad is available as a free download at the iTunes App StoreSM. For a limited time, all users will have free access to the full content of the current issue. After this introductory period, ASCRS members and non-member individual subscribers will continue to enjoy full access via a simple login process. Each monthly issue will be posted on the same schedule as the current online and print editions.