The makers of Vicks®NyQuil® announced today the newest non-habit forming, over-the-counter sleep-aid that provides relief for occasional sleeplessness. ZzzQuil™ - It's not for colds, it's not for pain, it's just for sleep.
“In addition to lifestyle changes, behavioral approaches and physician care, over-the-counter sleep-aids containing diphenhydramine HCI, approved by the U.S. Food and Drug Administration, are a good option for people whose only symptom is not being able to fall asleep occasionally.”
With ZzzQuil, Procter & Gamble (NYSE: PG) enters a new product category. ZzzQuil products will be available nationwide starting June 2012.
"ZzzQuil not only helps reduce the time it takes for a person to fall asleep, but allows them to sleep soundly so they can wake up rested and refreshed," said Dave Tomasi, Marketing Director North America Vicks. "It is a sleep-only solution that delivers effective relief to consumers suffering from occasional sleeplessness."
In a recent poll by the National Sleep Foundation (NSF), 1 in 4 US adults said they suffer from occasional sleeplessness, with difficulty falling asleep or waking up un-refreshed, at least a few times a week.
Sleep is a vital physiological function essential to a person's well-being. It provides an opportunity for the body to rest, process information and regulate the way it functions. Simple things like difficulty in falling asleep, can leave a person feeling irritable, unable to concentrate or tired throughout the day.