Two Dartmouth health policy experts criticize the national breast cancer charity for using misleading statistics to promote breast cancer screening.
Medpage Today: BMJ OpEd Says Komen Ads False
The world's largest breast cancer charity used misleading statistics and deceptive statements about mammography to promote breast cancer awareness and screening, authors of an opinion piece asserted. In promotional material for the 2011 Breast Cancer Awareness Month, Susan G. Komen for the Cure suggested large differences in breast cancer survival among women who undergo screening mammography and those who do not. Specifically, the advertisement stated a 5-year survival of 98% when breast cancer is caught early and 23% when it is not. … "This benefit of mammography looks so big that it is hard to imagine why anyone would forgo screening. She'd have to be crazy," Steven Woloshin, MD, and Lisa M. Schwartz, MD, of the Department of Veterans Affairs Medical Center in White River Junction, Vt. and the Dartmouth Institute for Health Policy and Clinical Practice in Lebanon, N.H., wrote in an article published online in BMJ (Bankhead, 8/2).