Text4baby initiative effective service for pregnant women

Published on December 11, 2012 at 6:12 AM · No Comments

Following last week's mHealth Summit, the largest event of its kind where leaders focus on how wireless technology can improve health outcomes, text4baby announced results from the first randomized evaluation of its service. The largest mobile health initiative in the U.S., text4baby was found to be an effective service for pregnant women.

The George Washington University-led randomized evaluation found that text4baby mothers were "nearly three times more likely to believe that they were prepared to be new mothers compared to those in the no exposure control group." The study randomized participants to enroll in text4baby, the free mobile information service that provides pregnant women and moms with babies under age one with customized health and safety information and public health alerts.

"Pregnant women who received text messages on health topics were nearly three times more likely to believe that they were well-prepared to be new mothers compared to women in the control group," said lead author W. Douglas Evans, PhD, MA, professor of prevention and community health at SPHHS. "This first-of-a-kind study suggests that mobile phone technology can be used to motivate pregnant women to establish the habits they need to stay healthy and raise a healthy child."

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