Consumers' perceptions of medical prices can be faulty

Published on January 4, 2013 at 6:43 AM · No Comments

Despite advocates' push for more transparency in medical pricing, consumers may draw the wrong message when they know what a health service or good costs.

Kaiser Health News: Consumers May Draw Wrong Conclusions From Medical Prices
Some health policy experts and consumer advocates are pushing for greater transparency in the pricing of medical good and services. If consumers know the price of an item, so the thinking goes, they'll make smarter decisions about whether they need it. But a new study in the Journal of Consumer Research suggests that consumers' perceptions of prices could lead them to the wrong conclusions (Kulkarni, 1/3).

Meanwhile, another study looks at financial incentives for oncologists --

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