The American Cancer Society today announced it has joined forces with social media marketing company Dynamic Signal to help promote and recruit study participants in the Bay Area for the Society's Cancer Prevention Study-3 (CPS-3). Through Dynamic Signal's VoiceStorm employee advocacy platform, CPS-3 is promoting open enrollment through December 2013, with the goal of enrolling 300,000 participants to take part in the groundbreaking multi-year survey that will study the lifestyle, behavioral, environmental and genetic factors that may cause or prevent cancer.
“Social media and employee advocacy are powerful tools to create awareness and we're looking forward to seeing great results.”
VoiceStorm is an innovative online platform that connects community members and their social networks to a central hub where they can easily discover, create and share curated content including news, videos, blog posts and offers in a single click. The VoiceStorm platform is being provided to help Society employees, volunteers and supporters engage with their social networks on the latest updates to the Society and CPS-3 to encourage participation and help the fight against cancer with social media.
Celebrating 100 years in 2013, the Society has been at the forefront of groundbreaking cancer research for the last century. This year also marks the first time the Society will be leveraging social media to secure participation in a cancer prevention study. Social media will be used to help with awareness of the study and acquire new participants and volunteers.
"VoiceStorm is providing the American Cancer Society with the most innovative way of outreaching to the Bay Area, and possibly the world about this lifesaving study," said David Veneziano, executive vice president, American Cancer Society. "Our staff and volunteers can easily share information about the study to their social network sites, and spread the news about how one can sign up for this historic event."